Luego Digital Studio · São Paulo

Partnerships that last.
Over ten years
with the same brands.

Web systems, websites, dashboards, APIs, integrations, and applied AI. Built, integrated, and kept running with the depth of those who have worked with technology for nearly two decades, at the pace of those who understand market deadlines.

For marketing, media, IT, innovation, labs, and agency departments.

We tend to come in through an initial project, do good work, and expand into several departments of the same client.

It's how Luego has operated since 2007.
We don't sell retainers. We build relationships.

We always work integrated with the internal team and with the important work of the advertising and media agencies serving each brand. The posture is of someone who's part of the team and gets it done, not a vendor.

— Clients

Industry giants in food service, Big Four firms, banks, and automakers rely on our operation.

Five areas of work. Often combined.

Technology

Web systems and platforms

Where most of our work lives. Frontend, backend, database. Built to scale and last.

  • Internal and external web systems, web apps, and custom-built applications
  • Dashboards, BI, and analytics tools
  • CMS - clean, specialized, task-oriented content managers, not a generic off-the-shelf product
  • Business process automation
Connection

APIs, webservices, and integrations

The layer that makes your systems talk to each other. For when several platforms, internal systems, and external vendors need to operate as one.

  • Development of custom APIs and webservices for the client
  • Integration with external platforms and legacy systems
  • Technical backlog resolution and migrations
  • Architecture modernization and refactoring
AI

Applied AI, built from the inside

Real capability, with technical layers that avoid common LLM project pitfalls.

  • AI agents for workflow automation
  • LLM integrations (OpenAI, Anthropic, Google, and Microsoft Azure AI)
  • RAG and connected knowledge bases
  • Hybrid vector search, for low-latency context retrieval and rationalized LLM token usage
  • Offline processing with pre-approved responses, ensuring full integrity for cases that require governance beyond guardrails
  • AI embedded in systems, dashboards, internal workflows, and CMS
Operations

Going live is just the beginning

A platform that delivers value over time has to be supported and maintained.

  • Support and maintenance with a real SLA
  • Teams allocated for continuous evolution
  • Developer allocation and scoped consulting
  • Absorbing campaign deadlines when things get tight
Web

Websites and web experiences

For when the brief needs to ship with quality. From the institutional website to the complex portal, from the campaign piece to the submission platform.

  • Portals and institutional websites
  • Hotsites and landing pages
  • Interactive forms, quizzes, and tests
  • Submission, curation, and approval platforms for ideas and projects, with pipeline and triage funnels
  • Minigames and interactive banner pieces
  • UX/UI design, prototyping, and wireframing

We connect your project
to practically anything.

Payments CRM Authentication and SSO Email and automation Analytics and behavior Social networks Maps and geolocation Messaging Chatbots AI and LLMs

The list grows as the project demands. The usual suspects:

MercadoPago, PagSeguro, Stripe · Kommo, Pipedrive, RD Station, Salesforce · Azure AD (Entra ID), Google Workspace SSO, OAuth, SAML · ActiveCampaign, Brevo, Mailchimp, SendGrid · GA4, Google Tag Manager, Hotjar, Looker Studio, Meta Pixel, Microsoft Clarity, Mixpanel, TikTok Pixel · Facebook, Instagram, LinkedIn, Pinterest, TikTok, YouTube · Google Maps, OpenStreetMap · Twilio, WhatsApp, Zenvia · N8N · OpenAI, Anthropic, Google, Microsoft Azure AI.

Joining forces with our partners: award-winning projects across 5 fronts.

Cannes Lions
El Ojo
CCSP
ABP
Colunistas
Luego
Labs.

Film integrated with the digital experience

We work side by side with film production companies on campaigns that call for film integrated with the digital experience. We handle post-production, cuts, and technical adaptations for the interactive version.

In practice: the traditional film gets an interactive version where the user actively takes part. They choose paths, answer a guided quiz, send text and photos that enter at key points in the narrative. The result is the film, lived from the inside. The user has their own name and photo in the story, receives a personalized card or clip at the end — ready to share. In some projects, the character can send a real-time WhatsApp message to the user. The client also gets a lead and starts a conversation right away.

Hardware, installation, and physical pieces

When the project leaves the browser and becomes an installation, a connected device, or a physical object, we add CAD modeling, 3D printing, and machining support in partnership with manufacturers. IoT, Arduino, and Raspberry Pi.

If you got here, someone mentioned Luego to you.